Your Google ads, watched every day — you still approve the moves.

How it works

Forge is built for shops that want help with ads without handing everything over to a stranger’s system.

1. We watch. Forge reads how your campaigns are doing — what’s spending, what’s calling the shop, what’s wasting money.
2. We recommend. You get clear suggestions: pause this, raise that a little, add this negative keyword, try this ad line.
3. You approve. Nothing big goes live until you or someone you trust signs off.
4. We keep a record. Every change shows who approved it and when.

You stay in the driver’s seat. Forge does the watching and the drafting.

What Forge watches

For a small shop’s Google Ads account, Forge can pull:

• Performance — clicks, spend, calls and conversions where you’ve set them up
• Keywords and search terms people actually typed
• Ad copy that’s running
• Budgets and bids
• Targeting (areas, networks, and related settings)
• Whether campaigns and ad groups are on or paused

You get a clear picture without living in Google Ads all day.

What Forge can change

When you approve a recommendation, Forge can:

• Create or edit ads and keywords
• Change bids and budgets
• Pause or turn back on campaigns and ad groups
• Add negative keywords (words you don’t want to pay for)
• Use Google’s own Smart Bidding options when that fits your goals

New ads, new campaigns, and bigger budget changes wait for your yes before they go live.

You’re in control

Your Google Ads account stays yours. Forge connects with your permission, the same way a trusted partner would — not by borrowing passwords or mixing your shop with anyone else’s.

Suggestions show up for you to review. When something changes, you can see who approved it. If you ever want to stop, you keep the account and you can remove Forge’s access.

That’s the same idea as the rest of Forge: help that respects your business, your customers, and your say-so.

Optional later: a few small moves on autopilot

Once you’re comfortable, you can let Forge handle a handful of routine tweaks inside limits you choose — like pausing a clear loser or nudging a bid a little within a range you already set. Bigger moves still wait for you. This is optional and comes after you’ve seen how the recommendations work — not on day one.

How you connect

You grant Forge access through Google’s normal process. Each shop has its own ads account. You can unlink anytime.

Same idea as the rest of Forge

Forge’s day job is private AI in your building for phones, texts, and your CRM. Advertising support is the same idea for Google Ads: we do the watching and the drafting; you keep control.

forgeonsite.com · [email protected]

FAQ

Will Forge run my ads without me?

No. We watch and recommend; you approve. Later you can allow a few small automatic tweaks inside limits you set.

Do you need my Google password?

No. You authorize Forge through Google. Your account stays separate from every other shop.

What if I want to stop?

You keep your Google Ads account and can remove Forge’s access.

Is this only Google Ads for now?

This page is about Google Ads for HVAC shops. Other platforms can follow the same approve-first approach when we’re ready.